Leads Player Development and VIP marketing campaigns and ensures effectiveness by reviewing and analyzing data and developing metrics.ħ. Provides management with consistent database activity status reports on Player Development and VIP campaign performance.Ħ. Works hand in hand with external vendors and the Production Department to execute direct mail programs.ĥ. Manages the relationship between Database Marketing and Promotions, VIP and Player Development in respect to special events and promotions that target the casino’s high-level guests.Ĥ. Performs copy-editing and proofreading.ģ. Plans, develops and executes direct marketing campaigns via email, direct mail and digital marketing channels for the high-level players that are in the Player Development and VIP segments in an efficient and effective manner to generate a positive return on investment and to enhance member loyalty.Ģ. The incumbent also performs research and analysis-finding opportunities to grow our database. This position shall optimize campaign effectiveness by tracking and analyzing direct marketing programs. Under the direction of the Direct Marketing Supervisor, the Direct Marketing Specialist is responsible for generating revenue via focusing on the high-level players that are in the Player Development and VIP segments using multiple channels like direct mail and email.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |